1.Overview

What is One Time Blast?

The “One Time Blast” is an in-app communication feature that was designed to communicate to existing customers upcoming changes to their rewards benefits. This included redemption limit increases, expiration of points and more ways to earn.

THE CHALLENGE

Communicate to users in as few screens as possible changes to their existing rewards benefits.

MY ROLE

User needs analysis, Stakeholder alignment of goals, design iteration, stakeholder alignment of goals

FOCUS AREAS

UX Design, UI Design
Information Architecture, User Flow Integration

2. Key Challenges

Stakeholder alignment & hard deadlines

• With any in-app communication, roadmapping and hard deadlines can serve as a challenge when you’re working with cross functional teams. Creating a design that included copy, new UI elements, navigational features and user flow integration takes tons of collaboration, follow up, listening and flexibility.

• Having a sensitive approach to pushing back when stakeholder requests can threaten deadlines also takes compromise and finding common ground.

3. Process

Design, discovery & research

While there was no formal research phase, the design was based on:

  • Internal feedback: Insights informed by product meetings and working sessions with stakeholders, developers, and team partners.

  • Product requirements: Understanding the business goals, user needs, and pain points from existing workflows.

  • UX expertise: Blending design expertise with UX principles to drive thoughtful decisions that emphasize clarity, usability, and simplicity.

4. Impact

  • Engaging UI elements: The UI illustration was designed to create an engaging experience that highlighted key indicators of what the copy was communicating to the customer.

  • Highlighted Changes: The copy communicated to the customer clear and concise changes to their rewards benefits.

  • Pagination: By clearly indicating content length, the pagination helped users understand what to expect before moving forward in the app.

Results:
Enabled faster understanding of rewards changes through clear, concise messaging focused on what mattered most to customers.

Key features

4. Impact

Userflow

With any design, it is important that it fits into the current user flow without any hiccups or road blocks. User flows were determined based on customers who have yet to create an online account and returning users.

5. Conclusion

Conclusion

The One Time Blast in-app communication feature successfully balanced business needs, technical constraints, and user expectations to deliver clear, timely updates about rewards benefit changes. By prioritizing user needs analysis and aligning closely with stakeholders across product, engineering, and design, the solution communicated complex information—such as redemption limit increases, point expiration, and new earning opportunities—in as few screens as possible without sacrificing clarity.

Through thoughtful UX and UI design, strong information architecture, and seamless user flow integration, the experience fit naturally within the existing app ecosystem for both new and returning users. Engaging visual elements, concise copy, and pagination cues worked together to set expectations, guide users through the content, and highlight what mattered most. The iterative design process, informed by internal feedback and ongoing collaboration, ensured that the final solution met hard deadlines while remaining flexible to evolving requirements.

Ultimately, the One Time Blast enabled customers to quickly understand changes to their rewards benefits, reduced friction within the app experience, and demonstrated how clear communication, compromise, and UX best practices can drive meaningful, user-centered outcomes—even within tight timelines and cross-functional complexity.