LANDING PAGE REDESIGN
The Landing Page redesign was a project that was to be completed in a short amount of time, but had many flowing parts following the recent acquisition of the company Lana (a tech company looking to provide accessible financial services through technology) by EZCORP (a leader in the Pawn industry).
PROBLEM:
The company faced a lack of clarity around the landing page’s purpose and messaging. Existing customers were unaware of the platform transition, while enterprise clients needed reassurance that the newly branded product was directly connected to the original platform and that their accounts and login access remained intact. The landing page needed to clearly communicate the acquisition, guide users through the change, and reinforce trust during the transition.
SOLUTION:
Although the challenge was complex, the solution was simplified through structured design sprints, intentional timelines, and disciplined execution. Our first objective was to guide users arriving at the legacy Lana site by clearly communicating the transition to EZ+ and providing a strong call-to-action that directed them to the new platform. Once on EZ+, users could seamlessly log in or sign up and were greeted with a clear onboarding message highlighting the expanded benefits and added value of the new experience.
CHALLENGE:
Existing enterprise customers already connected to EZ+ required a dedicated enterprise experience with branded content tailored to the specific store they were affiliated with. This approach preserved brand familiarity and reduced confusion during the acquisition, particularly as visual identities, colors, and naming differed from what users were accustomed to. To support continuity and adoption, branded landing pages were designed to guide users through sign-up and encourage ongoing engagement with the platform.
SUMMARY:
This landing page redesign addressed a time-sensitive challenge following EZCORP’s acquisition of Lana. The primary goal was to clarify the platform transition, reassure existing users, and maintain trust during a period of brand and product change. With limited time and multiple stakeholders, the project required clear messaging, seamless navigation, and thoughtful change management.
Through focused design sprints and intentional execution, the legacy Lana experience was transformed into a guided transition to EZ+. Users were informed of the acquisition, directed to the new platform, and supported with a frictionless login and onboarding experience that highlighted added value and expanded features. For enterprise customers, custom-branded landing pages preserved brand familiarity and reinforced continuity, ensuring users felt confident their accounts, access, and relationships remained intact. The result was a clear, cohesive entry point that reduced confusion, increased adoption, and supported ongoing engagement across both consumer and enterprise audiences.
