Email Templates
I led the design of a multi-touch email lifecycle centered around the rewards program, with the goal of encouraging point redemption and driving in-store visits for enterprise clients. Each email template was strategically designed to nudge customers at key moments in the rewards journey, translating earned points into clear value and motivating action. This approach helped increase engagement, drive store traffic, and support overall revenue growth.
Email 1: (Existing Customers) Designed an email template to be sent to a customer who enrolled in the rewards program 7 days ago. Purpose of the email: Keep the customer engaged with the rewards program; remind the customer how the program works.
Email 2: (Non Existing Customers) Designed an email template to be sent to a customer who enrolled in the rewards program 7 days ago. Purpose of the email: Keep the customer engaged with the rewards program; remind the customer how the program works.
Email 3: Designed an email template to be sent to a customer who enrolled in the rewards program 21 days ago, but haven’t created an EZ+ app account. Purpose of the email: Keep the customer engaged with the rewards program and remind customers the benefits of creating an EZ+ app account.
Email 4: Designed an email to be sent a customer who opened an EZ+ app account linked to the POS profile 3 days ago. Purpose of the email: Keep the customer engaged with the EZ+ app; remind the customer of available app features.
Much like the above email template design, I led the design of a multi-touch email lifecycle centered around the rewards program, with the goal of encouraging point redemption and driving in-store visits for a previous iteration of the email designs. Each email template was strategically designed to nudge customers at key moments in the rewards journey, translating earned points into clear value and motivating action. This approach helped increase engagement, drive store traffic, and support overall revenue growth.
Email 1: Designed an email template to be sent to a customer who enrolled in the rewards program and encouraged them to create an EZ+ account.
Email 2: Designed an email template to be sent to a customer who enrolled in the rewards program and encouraged them to Earn more points while communicating more ways to earn.
Email 3: Designed an email template to be sent to a customer who has earned rewards points and displayed to them the total number of rewards points earned as well as the dollar value of points. This customer has met the threshold amount needed in order to take advantage of the rewards program and use them towards in store purchases.
Email 4: Designed an email template to be sent to a customer who has earned points and has not met the necessary amount needed in order to take advantage of in store purchases.
Email 5 & 6: Designed an email template to be sent to a customer who has redeemed points along with their points balance(s)
